Packed Party, a lifestyle and gifting company based in Austin, TX, launched a line of exclusive Party Supplies in Walmart stores nationwide and on Walmart.com. In honor of the launch, I spearheaded an Influencer Marketing and Content Campaign. As a result of the strategic Content Calendar I developed and executed along with organic/ paid Influencer Seeding, I was able to triple the brand’s weekly average engagement and double their impressions on Instagram.