During the Spring season, locally grown peony flowers were a huge driver for Whole Foods Market, especially around Mother’s Day. To capitalize on this moment and drive more awareness around the sale offering, I worked with local NYC influencer, Bre Chiero, of @HungryHipsters, to create a Peony Wall outside of one of Whole Foods’ most highly trafficked locations. As a result, social media impressions tripled for the week and a variety of unique customer UGC was generated.